NEW YORK, July 22, 2019 /PRNewswire/ -- GRAMMY, Audie, and Earphone award-winning audiobook leader John Marshall Media, the studio of choice for Big 5 publishers for over 25 years, is entering the Voice First marketplace with its new venture, BOOM Integrated, which will debut July 22-25 at the 2019 VOICE Summit, the world's largest voice tech conference.
Seizing on the popularity of audio and massive growth in smart device adoption, BOOM empowers brands to make authentic connections with their customers using voice. Its team of strategists, storytellers, conversation designers and sound engineers create memorable podcasts and interactive brand experiences for Alexa, iOS, and Google Assistant—then, helps them find listener-users.
A world is quickly forming where companies will need an integrated voice strategy to stay relevant. The number of smart speakers in U.S. homes grew by 78% between 2017 and 2018, according to The Smart Audio Report and Edison Research.
"We see countless companies in all sectors leaving customer attention and money on the table when it comes to voice," says John Marshall Cheary, BOOM's CEO and Head of Audio Production. "It's our mission to help businesses see—and hear—the opportunities. The human voice is at the core of all our experiences."
It's not only about Echos, Dots, Minis, and Home Pods, though. Edison Research's 2019 Infinite Dial reports that 84% of the U.S. population over age 12 owns a smartphone. That's 237 million people with a device that allows them to stream podcasts (some 48 million Americans do so every week for six hours or more), and to take Google Assistant and Amazon Alexa along with them.
In addition to traditional audio storytelling, BOOM's partnership with Webby Award-winning voice industry tech leader Earplay also enables companies to promote their mission, products and services through interactive, choice-based experiences and open dialogue.
All of BOOM's narrated projects feature SAG-AFTRA talent, thanks to John Marshall Media's groundbreaking smartaudio agreement, an industry first. And, it has an expert stable of marketing talent to ensure podcast and experience discoverability.
It's no longer enough to think vertically about content creation, marketing, and customer touchpoints. Brands have to think horizontally and plan comprehensively. BOOM is positioned to create exceptional screen-free experiences—and bring brands to life through sound.
SOURCE BOOM Integrated